Industrial snacks or nibbles, is increasingly growing. Good business person the food industry on a large scale or small business still medium (SME) that continues to grow every day. This must be good news for the economic development of Indonesia society. An increasing number of business snack is correlated with the increasing needs of food packaging.
Product packaging in the industrial sector occupied the most important role in distributing and marketing the results of production. So also in the food industry, product packaging is not only useful as a container or protective but also facilitate the distribution process as well as giving comfort to consumers. That’s where the value of the product packaging efficiency can be obtained.
In the face of market competition, business snacks require innovation and creativity to show snack products are different from other products. For example, with how to make innovation in form and design packaging products that much more interesting. Here are some tips on creating an interesting product packaging
Snack food packaging design should be innovative and creative, as well as the ease of consumers when carrying and consumption because consumers currently prefer practical value.
Choose the color of the bright and attractive packaging. The use of color that draw on the product packaging will make the packaging look more protruding from the sides of the staining. Shiny effect resulting from the color of the packaging that will further the impression of luxury and quality in product packaging.
A short and clear information about the products that exist in the product packaging. The information listed on the instructions of use and benefits of the product. In addition, it is important also for the business person, snack to include data on the legality of government authorities. E.g. for a snack then the business related entities such as health services or food and drug Supervisory Agency.
The value of this type of product packaging which looks fancy, it sometimes has made the price of making higher so it can burden the consumer purchase price. For that, before making a product packaging needs to consider targets consumers who will be shot. If the target consumer is the middle class down, it will be hard to compete. Another case when consumers will aim is the middle class to the top, then the product packaging with high product prices will not be a barrier to compete in the market.
Hopefully the information about packing a snack making tips above can help and inspire you in determining the right product packaging and attractive. Forward SME Indonesia and greeting success!